The journal focuses on empirical studies in the fields of global business, digital transformation, sustainability, and technological innovation.
Global Finance and Financial Innovation: global finance, fintech, digital banking, financial technology adoption, green finance, sustainable finance, blockchain finance, investment behavior, financial inclusion, Islamic finance, corporate finance, financial risk management, and financial innovation in the global digital economy.
Smart Supply Chain and Digital Operations: smart supply chain, supply chain resilience, logistics management, Industry 4.0, Internet of Things (IoT), blockchain in supply chains, sustainable operations, procurement analytics, warehouse automation, circular economy, operations strategy, and data- and technology-driven supply chain management.
Digital Marketing and Consumer Intelligence: digital marketing strategy, social media marketing, influencer marketing, e-commerce, customer experience, consumer behavior, digital branding, omnichannel marketing, AI-driven marketing, customer relationship management, marketing analytics, and data-driven consumer intelligence.
Human Capital and Organizational Transformation: human capital management, strategic human resource management, organizational behavior, leadership, talent management, employee engagement, workforce digitalization, future of work, organizational learning, innovation culture, knowledge management, and organizational transformation in the digital era.
Environmental, Social, and Governance (ESG): ESG disclosure, sustainability reporting, corporate sustainability, green business practices, responsible business, environmental management, ethical leadership, social responsibility, sustainable investment, sustainable governance, SDGs implementation, and sustainable corporate governance.
Artificial Intelligence and Business Transformation: artificial intelligence in business, machine learning, predictive analytics, business intelligence, intelligent decision systems, digital transformation, automation systems, AI governance, innovation management, smart enterprise systems, and technology- and data-driven business transformation.